Smara — Privacy Policy
Effective Date: March 21, 2026 | Last Updated: March 21, 2026
1. Introduction
Welcome to Smara ("we", "our", "us"), accessible via smara.life and mobile applications.
This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our services.
2. Information We Collect
We collect information necessary to provide a personalized and secure experience.
2.1 Personal Information
- Name
- Phone number (for authentication)
- Email address (optional)
- Profile preferences (language, deity, interests)
2.2 Account & Usage Information
- Login activity
- Device information (OS, app version)
- IP address (approximate location)
- App interactions (features used, sessions)
2.3 Content & Preferences
- Selected language (Telugu, Hindi, English)
- Devotional preferences (pujas, mantras)
- Sadhana activity (streaks, logs)
- Notification settings
2.4 Location Data
- Approximate location (for temple discovery, panchang relevance)
- Precise location (only if explicitly permitted)
2.5 Transaction Data (Future Phases)
- Booking details (pujas, services)
- Payment confirmations (processed via third-party providers)
- Donation records
Note: We do NOT store your full payment card details.
3. How We Use Your Information
We use your data to:
- Provide personalized devotional content (Panchang, mantras)
- Enable authentication (phone OTP, social login)
- Deliver notifications (daily reminders, events)
- Facilitate bookings and services
- Improve app performance and user experience
- Ensure security and prevent fraud
- Comply with legal obligations
4. AI & Personalization
Smara may use AI-based systems to:
- Suggest relevant devotional practices
- Provide insights and reminders
- Personalize content
We ensure: No sensitive or harmful predictions are made. AI outputs are advisory only, not authoritative.
5. Data Sharing & Disclosure
We do NOT sell your personal data. We may share data with:
5.1 Service Providers
- Cloud hosting (Google Cloud Platform)
- Authentication providers
- Notification services (Firebase Cloud Messaging)
5.2 Service Participants
When you book services, your details may be shared with priests/vendors for fulfillment.
5.3 Legal Compliance
We may disclose information if required by law enforcement, legal obligations, or for the protection of rights and safety.
6. Data Storage & Transfers
- Data is primarily stored in India (asia-south1)
- We implement safeguards for international data transfers
7. Data Security
We use industry-standard measures:
- Encryption (HTTPS/TLS)
- Secure authentication (JWT-based)
- Access control and monitoring
- Regular security audits
8. Data Retention
We retain data only as long as necessary:
- Account data: until account deletion
- Activity data: for service improvement
- Legal data: as required by law
9. Your Rights
Depending on your jurisdiction, you may have the right to access, correct, or delete your data, withdraw consent, or opt-out of notifications.
Contact us at: [email protected]
10. Cookies & Tracking
For web usage (smara.life), we may use cookies for analytics and session management. You can control cookies via browser settings.
11. Children's Privacy
Smara is not intended for children under 13 without parental supervision.
12. Spiritual & Cultural Sensitivity
Smara respects diverse traditions within Sanatan Dharma. Content is curated with care, AI guidance is non-prescriptive, and users are encouraged to consult qualified practitioners.
13. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page, and continued use implies acceptance.
14. Contact Us
For questions or concerns:
Email: [email protected]
Website: https://www.smara.life